• 200 pages
• More than 200 illustrations
• In English language
• Released in March 2022
• L 19.1 x W 27.7 x D 3 cm
• Hardcover
• ISBN: 9781649800312
• 1.4kg

About the Author

Franklin Loufrani is the president and founder of The Smiley Company. He spent more than five decades working in journalism and in leadership roles in the licensing industry. It was in 1971 that Franklin Loufrani became the first person to trademark the Smiley face. On Saturday January 1, 1972, the French newspaper France Soir published Loufrani's "good news" campaign. He used the now iconic Smiley to highlight good news in a multitude of major European newspapers. He called the design "Smiley" and launched The Smiley Company, a licensing company dedicated to spreading good news, happiness and positivity.

Nicolas Loufrani, the son of Franklin Loufrani, joined The Smiley Company in 1997 as vice president of marketing and has served as CEO since 2001. Prior to working in the family business, Nicolas had an impressive career in high sewing while working with the Saville Row tailor. , Ozwald Boateng. His knowledge of trends, cutting-edge design and the rapidly changing world of technology has helped revolutionize The Smiley Brand. As part of many philanthropic initiatives Nicolas has led over the years, he launched Smiley Movement in 2018, a non-profit organization managed by The Smiley Company.

Good news journalist, writer and cultural curator, Australian-born Liam Aldous is based in Ibiza, Spain. Spanish correspondent for Monocle Magazine since 2011, he also collaborates with the high-end fashion house LOEWE for which he has written books and directed films.